The nights
Your Halloween Alter Ego Called
Gothic silhouettes, sheer layers, dramatic eyeliner: skip the costume aisle and dress like an underground editorial. Then take your alter ego to PRAYER.
20 October 2026
Halloween is the one night when overdressing is practically an art form.
This year, think beyond the predictable costume. Gothic silhouettes, sheer layers, dramatic eyeliner, metallic details and a little dark romanticism are all worth exploring.
Think less last-minute costume aisle, more underground fashion editorial.
Planning a birthday celebration or a bachelorette weekend around Halloween? Make the outfit part of the experience. Get your crew together, choose a theme and commit to the look.
And when the transformation is complete, take your alter ego to PRAYER.
Something wicked is coming on October 31. Your invitation to HEX: The Witches' Coven starts here.
Dance Long night
